Bright software for radio

SuperNova is a media planning and analysis system for processing Radio survey results. It meets the needs of media providers, advertising agencies and media independents. Main advantages include:

• Conducting all stages of the media planning process
• Full integration of all planning and analysis activities
• Creating templates for frequently used reports
• Handling very large databases and other processes at very high speed
• Being Microsoft Windows based and easy-to-use

Data to be used

SuperNova can use either Diary or Day After Recall survey data. The use of respondent level data provides complete analysis flexibility of the whole sample or any desired target group.

Analysis and Planning

SuperNova is completely flexible - all the essential components of an analysis and planning system are available and can be used in whatever order is most convenient . Drag and drop operations provides easy swapping of information between different reports and plans.

Reporting

SuperNova has a single spreadsheet-like reporting tool offering a flexible and dynamic view of the data for each table defined. It allows you to rearrange anything and everything by simply dragging and dropping columns and rows. The report is a multi-dimensional pivot table with fully customizable layout. You can analyse your data breaking it by Radio stations, Days of week, Day parts, Place of listening and Demographic data. All common Radio statistics are calculated: AQH, TSL, Reach, Share, Loyalty and many others. Simple analysis of Demographic data is available too.

Planning

SuperNova's planner for the quick creation and evaluation of campaign plans. You may plan by Weeks, Days of week, Day parts, define different scripts, see different levels of details, etc. Simply create a plan, define commercials and , with a single click, evaluate a single plan or all plans. The "splitter bar" enables you to see both plans and statistics information in one window in any format you like.

Optimisation

SuperNova's "Optimiser" builds the best plan in accordance with selected criteria and limits. It is a sophisticated methodology ("The feasible directions method") which sets out to satisfy all limits.

Correspondence analysis

SuperNova supports Correspondence analysis which enables you to examine, graphically, the relationship between different radio listening characteristics and demographics in a two-dimensional space. The closer items are together on the graph, the greater is the relationship.

Support and training

SuperNova is fully backed by an experienced development team to provide continuous maintenance and enhancement. Hotline telephone support is available and on-site training and related consultancy services can be provided. SuperNova is a sister product to Galileo (a long established press planning system) and PaloMARS (similarly for television).