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Multimedia AdEx analysis software
PaloMARS AdEx is an Advertising Expenditure analysis software system. PaloMARS AdEx allows you to analyse any kind of advertising data: TV, Press, Radio, Outdoor, etc or any mix of them. Data may be aggregated or non-aggregated. No limits to data format - all information will be analysed!
The main advantages of the system are:
- Full price, quantity, share of voice and other statistical information are available
- Unique reports' templates allow the list of standard reports to be extended
- Processes huge amounts of data in just seconds.
- Provides detailed information on database contents.
- Has a special "Advertising campaign tracking report".
Universal database tabulation engine
PaloMARS AdEx tabulates TV, Press, radio and outdoor data at the same time. It is able to tabulate any database (about 100 different adverts' attributes are supported). A single configuration files can be tuned to any new database structure.
Fast data processing
PaloMARS AdEx creates reports with about 1,000,000 spots in about 60 seconds on a normal PC. The amount of processed data depends only on the available hardware resources and the number of years of data that are held. Some reports can be processed using preliminary data aggregation. Aggregating data on the server side enables processing of very large amounts of data. In one installation the database has details of over 20 million items (spots, insertions, etc.).
Reports
PaloMARS AdEx can generate all kind of reports used for Adverting Expenditures analysis.
- The inquiry report - an easy way to see what the database contents.
- The campaign tracking report, including calendar information.
- The cross-tabulation report where it is possible to analyse, for example, the distribution of advertisers' budgets on TV channels or newspapers, etc. You may also create a hierarchy of groups on each dimension (for example, group by brands inside each group associated with an advertiser). About ten different statistics are available in this report.
- The Monthly Spot report (a specially designed report for analysis of pre-aggregated data)
- The Aggregated report (it uses the server-side aggregation features, in fact no limits on amounts of processed data exist for this report)
All reports are highly customizable and include different features for exact tuning. Once made tuning can be saved for further usage as a template - an individual library of standard reports can be prepared!
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