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TV analysis and reporting software
PaloMARS is a powerful TV analysis system, designed for broadcasters, advertising agencies and media independents.
The main advantages are:
- Full ratings and other statistics for time bands, programs, breaks or spots
- Unique reports' templates allow you to extend list of standard reports
- Full transmissions log information is available (different formats supported)
- Can handle the largest databases and processes data in seconds
Data to be used
PaloMARS uses individual viewing data and a transmissions log. Working with individual data allows analysis of any desired target group. The transmissions log can be in any reasonable data format. Any number of different attributes can be defined for programs, breaks and spots. Regional data is also supported. Various database management systems can be used as PaloMARS' is ODBC compliant.
Analysis
PaloMARS provides great flexibility - has all the components of an analysis system are available to use in any order that is convenient.
Time bands and events-based reports
The single spreadsheet-like reporting tool offers a flexible and dynamic view of results allowing easy rearrangement of anything and everything by simple drag and drop. Reports are held as fully customizable multi-dimensional pivot tables. In addition to the usual chronological outputs, value types (for example, program genre or spot products) can be grouped together on one or more edges. There is an option for profiling results by different demographics. The reports used most often can be set up and saved as templates for use by any single user or an entire workgroup.
Channels report
This is a popular report showing minute-by-minute statistics, including migration, superimposed on a graphical view of the schedule.
Curves report
The most important figures calculated by PaloMARS can be presented in a graphical view. Information about the transmission log is also available in this view.
Batches
As many reports as required can be included into a batch job and calculated simultaneously. It is possible to define one common date range for all reports. When calculating the same batch of reports on a weekly basis, only the date range would need to be changed.
Templates
Templates in PaloMARS allow new types of reports to be defined as well as extending the list of standard ones. It is possible to define what should be asked from the user, what is already predefined and how to present the results.
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