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WEB solution for TV analysis and reporting
iPaloMARS is a powerful TV analysis system, designed for broadcasters, advertising agencies and media independents and provides access to the historical TV broadcasting data over the Internet. It has the advantages of WEB architecture by providing:
- Central storage of data for all users on a server - eliminating daily data delivery
- Full control over client access through permissions and data filters
- Requires only an Internet Browser on Client machines - no special set ups.
- Openness through extensive use of XML formats
iPaloMARS is a fully functional WEB-solution for TV audience behaviour analysis. Transmissions log and viewing data are stored at the service provider side. End users can create reports, store them in the database on the service provider side, calculate these reports, view and/or download results file or receive these results via E-mail. Several reports can be created for running simultaneously (as a "batch job") . Recalcualtion can be scheduled by date, day of the month or day of the week and other events. All reports and other definitions are stored as XML descriptions, that can be used for remote access to the service from corporate data processing systems. The service provider may limit user access rights to just certain report types, data sets, date ranges, channels or regions as needed. Tabular presentation, using our unique pivoting technology, can easily give different views of tables on each end user's desktop.
iPaloMARS supports the the following reports:
- Spots report - Reach and frequency of an advertising campaign
- Programmes report - audience of programmes and programmes genres
- Breaks report - audience of commercial breaks
- Time Band report - audience of time slots
- Ranker report - finds top N programmes, programmes genres, commercial breaks etc.
- Channels report - minute by minute analysis of audience and migration
- Channel Profile report - a set of most important statistics about channel,
- Programme Profile report - a set of most important statistics about programme or programme genre
All reports provide analysis by several demographic groups simultaneously.
Spots report
A user can select spots using channel, region, date, advertiser, brand, product, etc. Selected spots can be grouped using these attributes with calculation of totals or averages for these groups. The statistics to be calculated (Reach, Reach%, Rating, Frequency, Cost-related and cumulative statistics, etc.) can be selected. Several targets can be calculated.
Programmes report
Programmes can be selected using channel, region, date, programme, genre, etc. Selected programmes can be grouped using these attributes to calculate totals or averages. In the same way statistics can be selected (Audience, Rating, Share, Average Time viewing, Affinity, etc.). Several different targets can be calculated.
Breaks report
Advertising breaks can be chosen using channel, region, date, programme, genre, etc with grouping of selected breaks using these attributes. Total or average figures can be calculated for created groups. Statistics to be calculated (Audience, CPT Audience, Rating, CPP Rating, Share, Average Time viewing, Affinity, etc.) can be set. Several different targets can be calculated.
Time Band report
Several channels, several date ranges, any combination of time bands and several targets can be defined and defined calculations carried out in the same way as for the other reports.
Ranker report
This report type is designed for building reports with top N programme flights or break flights or groups of programme flights or break flights. It has a special calculation engine to speed up processing of very large datasets. Selection criteria, described above in the Programmes and Breaks report, can be defined, what to select (programmes or breaks), how to group them (optionally) as well as statistics and ranking criteria to be calculated.
Channels report
This report show minute-by-minute statistics (Audience, Rating, Share), migration, and a graphical view of the schedule including figures for particular breaks and programmes together with a superimposed diagram of migration or minute-by-minute statistics. It is possible to select the time scale resolution in the range from one minute up to two hours.
Channel Profile report
It is a kind of a "snapshot" of the channel's audience for a date range. A channel and date range is defined for and then provides:
- average channel's rating for this date range,
- 50 programme flights with the highest rating,
- 10 programmes with the highest average ratings,
- 5 genres with the highest average ratings,
- demographic profile for the channel.
All report's parameters (number of programmes, etc.) can be modified.
Programme Profile report
This report provides a "snapshot" of a programme's audience for a date range. After selecting a channel, a programme (genre) and date range for analysis, the system provides:
- average channel's rating for this date range,
- average programme's (genre's) rating for this date range,
- 50 programme flights with the highest rating,
- demographic profile for the programme (genre).
All report's parameters (number of flights, etc.) can be modified.
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