Innovative Software For Market And Media Research

Pulse Train Software Ltd. provides an integrated software solution for the full cycle of media analysis and planning for press, radio and television, including audience forecasting, program schedule building, audience analysis, campaign planning and people meter polling. The solution consists of a number of products that can be used either separately or as a part of the entire system. Since research companies from different European countries assisted in the design of the software, all products are highly customizable and can handle local country data format easily.

The solutions, developed by Pulse Train Software Ltd., includes already well-know products like Galileo - a media planning and analysis tool for press, as well as a number of other exciting products of the same kind, oriented towards different types of media, like SuperNova - for radio and TV Planet - for TV data respectively. The TV related part of Pulse Train Software solution includes POLAR - a fully automated people meter polling system, PaloMARS - a powerful TV analysis and reporting tool, PaloMARS AdEx - an advertising expenditures analysis tool and Schedule Builder - a unique mathematical modeling toolkit, allowing to forecast television audiences.

We have recently extended our solutions range with Galaxy - a continuous research automation system and new web-based products: iMercury - for consumer panel data analysis and iPaloMARS - for TV audience data analysis and reporting.

In partnership with Pulse Train Ltd., the world leading supplier of software for market research and analysis, Pulse Train Software Ltd. has been involved in the development of the full solution for survey research based on widely used Bellview products range for CATI, CAPI, WEB and SCAN and analysis through Pulsar and Pulsar WEB systems.

Having an integrated product range, extensive experience and knowledge for the installation, support and maintenance of our products, Pulse Train Software Ltd. offers not only the ready-made products, but also custom solutions based around them, ensuring that the service we provide meet the exact needs of our customers.